BA Digital Media Arts

Find a programme


China is one of the fastest growing places in the world for digital media consumption, and you have a chance to be part of it.

Have you ever wanted to create content for social media platforms? Have you ever had the burning desire to communicate your creative thoughts with a worldwide audience? If you have ever wanted to show off your skills in animation, wow the world through visual effects, or tell creative stories in innovative ways, then this is the programme for you.

Digital Media Arts is an intense practice-based, technology-driven programme where you will create digital assets for 21st century media consumption. Your practice will include post production, motion design, compositing, coding and visual effects (VFX).

You will be required to be creative, but with an enquiring mind which understands audiences and future media trends. You will learn to negotiate a fast-paced 21st century technological world.

This programme is not available on the 2+2 route.

  • Experience a cutting-edge, technology-driven, project-based curriculum in a collaborative, teamwork-based ethos
  • Learn in new state-of-the-art facilities, including a Motion Capture rig, green screen and VFX facilities and take advantage of a fully functional digital media lab on campus
  • Learn from international staff with industry expertise and industry guest speakers
  • Get opportunities for work experience and live projects
  • Earn two degrees: an XJTLU degree from the Chinese Ministry of Education and a globally recognised degree from the University of Liverpool, a member of the Russell Group of leading UK universities.

Qualification XJTLU University of Liverpool BA Digital Media Arts More about qualifications

Knowledge and skills

By the time you graduate from the BA Digital Media Arts programme, you will have:

  • a full awareness of your creative potential as a digital media artist, with the ability to take your knowledge, specialist skills and understanding into the world of work using creative, intellectual, analytical and research skills
  • an informed, creative and critical approach both to understanding digital media, culture and communications in contemporary society, and also to your own forms of media, communicative and expressive practice
  • an understanding of production processes and professional practices within digital media, cultural and creative industries
  • competency in the management and operation of production technologies, procedures and processes
  • the ability to engage with and to advance creative processes in one or more forms of digital media or cultural production.



Graduates from this programme will be well-prepared for positions such as Motion designer, content creative for Web, post-production editor, 2D/3D animator, concept designer, VFX artist, and digital media entrepreneur.


Entry requirements

Please visit the entry requirements page for the comprehensive list of qualifications required to study at XJTLU.

How to apply

This course opens to international students from September 2017.

Applications should be submitted via our online application system:

  1. Click/tap the APPLY link
  2. Create an account or log in to your existing account
  3. Complete your application

Once your application account is successfully created, enter all the information required in the application form carefully and make sure the information you provide is correct, complete and up to date. Upload the required documents to the corresponding fields.You may log-in to view your application form at any time. For further details of how to successfully apply to study at XJTLU, please visit the how to apply page.

Note: This programme is subject to final validation from the University of Liverpool.