BA Marketing

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Marketing plays a key role in the success of any organisation. It is not just about advertising and selling, but also a process of creating value for customers and building customer relationships.

The BA Marketing programme will provide you with the knowledge, skills, business awareness and confidence that will enable you to succeed in marketing and the wider business world. By learning how firms identify their target markets, position their products and satisfy their customers' needs through a range of marketing strategies, you will learn to appreciate the nature of marketing and the important role it plays in creating competitive advantage for an organisation.

The programme is delivered in the International Business School Suzhou (IBSS), one of an elite group of institutions worldwide to be accredited by the Association to Advance Collegiate Schools of Business (AACSB) and European Quality Improvement System (EQUIS). Less than 100 business schools worldwide have both AACSB and EQUIS accreditation.

Why should I study Marketing at XJTLU?

  • Learn in a truly international learning environment with culturally diverse academic staff and students
  • Take advantage of a combined Western and Eastern teaching style with a range of innovative teaching and learning methods, such as student-led seminars and business simulations
  • Enjoy opportunities to meet industry experts and learn from real-world marketing activities inside and outside the classroom
  • Earn two degrees: an XJTLU degree from the Chinese Ministry of Education and a globally recognised degree from the University of Liverpool, a member of the Russell Group of leading UK universities.

Qualification XJTLU BMan Marketing University of Liverpool BA (Hons) Marketing More about qualifications

Knowledge and skills

By the time you graduate from the BA Marketing, you will have:

  • a comprehensive understanding of marketing theories and consumer behaviour
  • the ability to develop a professional marketing plan for business clients
  • the skills to apply a range of marketing tools and techniques to critically address specific business situations
  • the ability to apply a range of qualitative and quantitative research methods to make informed marketing decisions
  • a range of intellectual, interpersonal and technical skills that are relevant to marketing and business.

What made XJTLU truly different from any other university in the world to me is how it combines characteristics of east and west to prepare us as future leaders.

Valur Blomsterberg Alumnus, BA Marketing, Iceland



Our marketing graduates are represented at leading national and international companies working in positions such as marketing consultants, brand managers, marketing research analysts and media planners.

Graduates take a different path and progress on to postgraduate study, notably at prestigious UK institutions.


Entry requirements

Please visit the entry requirements page for the comprehensive list of qualifications required to study at XJTLU.

How to apply

Applications should be submitted via our online application system:

  1. Click/tap the APPLY link
  2. Create an account or log in to your existing account
  3. Complete your application

Once your application account is successfully created, enter all the information required in the application form carefully and make sure the information you provide is correct, complete and up to date. Upload the required documents to the corresponding fields.

You may log-in to view your application form at any time.

For further details of how to successfully apply to study at XJTLU, please visit the how to apply page.